Pictures of Georgia Democrat looking into middle distance proliferate – and social media skills have boosted his profile

Delivering a speech in Atlanta last month, Jon Ossoff accused Donald Trump of corruption, incompetence and fecklessness, and peppered his remarks with substantive observations of dates and times and places. But the comment that ricocheted across the internet – a clip of just a few seconds – was an almost-throwaway reference about how the US president wants to “travel with Natalie” onboard Air Force One.

The crowd cheered the US senator, who is running for re-election in battleground Georgia and is increasingly seen as a potential Democratic candidate for president in 2028. But his target audience that day – and this year – spanned far beyond the concert hall.

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